Last week, we were driving around New York City, where me and my girlfriend saw an advertisement for moonvertising. I thought, what the hell, and tried to find out more about this.
Turns out, they did a real clever job. It is a marketing scheme by Rolling Rock, in which they left the bilboard really vague. This is clever, because everyone goes home and googles it. And then they go to the rolling rock moonvertising website. This effectively helps their marketing. (Its just so they get hits on the internet, its not going to really happen)
But, what if this wasn’t a ploy. Would this ever happen? I think eventually it will. Sure there might be mandates, like it can only happen so many times a year, as to not ruin the moon. But this might be how far marketing goes in the future. I am suprised we don’t see more toilet paper with company names and logos written all over them
Marketing has been getting more and more aggressive. And as a consumer, I absolutely hate it. Why do I have to watch commercials? It should be something I opt to do. I usually just skip commercials with a dvr, or watch seasons of shows on DVD.
Commercials do a poor job on television. If i want to know something about a product, I go to the internet and read about it. This leads to a more aware consumer, because they can see the pros and cons that people write about online.
The internet is making it harder for marketers, who are in turn trying harder to win over consumers. Talk about a self-fulfilling prophecy.